TRICROCHET / 2016 Fall Campaign

Liam & Christine
Liam & Christine
Pamela & Benny
Pamela & Benny
Alfonsina & Zoé
Alfonsina & Zoé
Annina
Annina
Lina, Dorothée & Isabel
Lina, Dorothée & Isabel
Yvette & Jean-Charles
Yvette & Jean-Charles

Photo campaign for Tricrochet nonprofit, which aim is to create and strengthen social bounds between various people coming from all around the world while advocating for sustainable development. To do so, Tricrochet teaches the people living in Geneva to create sustainable fashion items out of used plastic bags.

The campaign is based on diptychs, deriding on the one hand the visual universe of shopping mall commercials and enhancing the accessories made out of plastic bags on the other. All models are either beneficiaries or volunteers of Tricrochet nonprofit.

Shooting produced by Gloriamundi Foundation.

Art Direction: Nora Hegedüs – Lina Sandoval@Tricrochet / Producers: Line Roby@Gloriamundi – Isabel Guerdat@Gloriamundi / Assistant: Alexandre Arazaki / Set manager: Sébastien Gros / Models: Liam & Christine, Pamela & Benny, Alfonsina & Zoé, Annina, Lina, Dorothée & Isabel, Yvette & Jean-Charles / Make-up: Naomi Ostertag / Hair: Factory Coiffeurs (Geneva) /Lighting equipment and Location: The Cube Productions (Geneva)